Sponsorships of sports events/venues can be a powerful way to raise consumer awareness for a brand in new markets. It can engage the shopper, and maybe even help to elevate the retailer. But what about igniting sales? Can a sponsorship help to drive sales at retail? Only if the approach to a sponsorship is more […]
Will this year’s crop of Super Bowl ads be marketing’s “Deflategate” and leave the audience flat? Or will some truly strike an emotional chord and inspire us, or at least make us pause and think? While the pundits will be keeping score real-time and play their version of Monday Morning QB, the ultimate score will be […]
Learn what it takes to create a great brand story from Blue Chip's very own Stanton Kawer.