Marketing Analyst

Job Description

Continuum Clinical, a part of Blue Chip Worldwide, is a healthcare research and communications company that helps clients achieve clinical and commercial excellence through innovative thinking and a full continuum of distinctive services. Specializing in Patient Recruitment and Late Stage Research, Continuum Clinical provides proven solutions in marketing, consumer and physician communications, post-approval research, and health economics. We create and execute integrated marketing and communications ideas and solutions.

We exist to give incredible people the opportunity to make a difference. 

Core Values 
  • Collaborative 
  • Genuine
  • Kind & Compassionate 
  • Pride of Ownership & Accountability

Job Summary
The Marketing Analyst is responsible for evaluating performance and maximizing results for patient recruitment and retention marketing programs. This person uses quantitative methods to assess the impact of all marketing vehicles being implemented for client projects. In addition to marketing initiatives, the Marketing Analyst also provides analytics on study site performance. The combined marketing and site analytics are used to report historical performance as well as forecast future results. The Marketing Analyst also collaborates with team members and provides campaign insights and recommendations to the project team and client. This individual is responsible for supporting active client projects and may provide analytics information to new business.

Essential Duties and Responsibilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.

  • Demonstrate the mission, vision, values, and culture principles of Blue Chip Worldwide 
  • Maintain strong, collaborative relationships with all team members and the client; set and manage expectations related to campaign and site analyses 
  • Compile, review, summarize and interpret campaign performance data; forecasts future performance
  • Report findings and insights to primary project stakeholders (media, project management, site optimization) and to the client as needed
  • Recommend campaign adjustments based on data findings
  • Design and build dashboards and other visuals for comprehensive presentation
  • Understand initial media plan, project goals, and media- and market-specific funnel assumptions
  • Understand site optimization goals and initiatives
  • Maintain historical campaign metrics and funnels
  • Create and support relevant, original and impactful ideas and solutions for maximizing campaign results
  • Contribute to new business by providing insights based on historical metrics and make recommendations when requested
  • Comply with all corporate and departmental standard operating procedures as well as applicable FDA and other governmental regulations (e.g., IRB, EC)
  • Ensure all activities and operations are performed in compliance with regulatory and federal regulations
  • Responsible for maintaining up to date weekly time tracking, per the Agency’s time tracking policy
  • Based on client and internal project demands, additional duties may be assigned.

Continuum Clinical Qualities
To be successful, every Blue Chip Worldwide employee should possess the following qualities:
  • Attitude & Commitment – you are a passionate, resourceful and productive achiever that is a pleasure to be around
  • Priority Setting – you define clear action steps and manage expectations of others
  • Creative Thinking & Problem Solving – you recognize the relevancy of your ideas to the big picture, demonstrate original thinking and make an impact on your team
  • Dependability – you are self-motivated to deliver the highest quality work, on time and budget
  • Leadership Ability – you take initiative, motivate others and assume accountability for your actions 
  • Communication – you use organized, constructive communication to facilitate great work
Education, Experience and Certifications
  • Bachelor’s Degree from accredited four-year college or university; degree in Statistics, Economics, Marketing, or Information Systems or related field preferred 
  • At least three years professional experience preferred with 2 years analyzing data and developing action-oriented solutions 
  • Knowledge of media and advertising or healthcare and physician practices strongly preferred
CCPR Performance & Technology
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