We unite patients to clinical trials.
With accelerated recruitment on hundreds of multinational, multi-language campaigns in more than 40 treatment areas, we unite the best minds in clinical trial patient recruitment and retention with communication and creative professionals to help our partners achieve results.
Insights & Experience
We unite clinical trial, patient recruitment and market research expertise to uncover study barriers and opportunities. We also utilize insights to enhance protocol development and inform strategies for study success.
Services
- Insights Research
- Information Gathering
- Social Listening
- Patient Exit Insights
- Study RecruitabilityTM
- Retrospective Chart Reviews
- Incidence Testing
- Competitive Analysis
- Data Mining
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Patient Exit Insights
We engage directly with study patients to explore their full trial experience, from introduction to discontinuation or completion, to understand what patients need to consent and complete study participation. Our findings help improve the patient experience and inform future protocol development
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Protocol Recruitability
Our proprietary market research tools and methodologies help us evaluate protocol design and identify obstacles prior to protocol finalization. We develop actionable strategies that provide greater trial predictability and enable sponsors to meet their milestones.
Advocacy
We partner with trusted community resources to connect patients and caregivers to clinical research. Together, we identify high-impact outreach tactics to optimize the patient experience.
Services
- Diversity / Inclusion
- Patient Outreach
- Patient Centricity
- Opinion Leader Identification
- Professional Society Outreach
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Diversity/Inclusion
Certain diseases disproportionately affect some patient populations that can be difficult reach through traditional communication methods. Our patient recruitment strategists work with community groups in these populations to raise clinical trial awareness for those who need it most.
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Patient Centricity
Our relationships with patient groups have led to beneficial changes for patients, such as modern design and brand strategies, and presenting patient testimony to the FDA.
“The majority of people with rare diseases turn to advocacy groups and patient communities for support and resources.”
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Creative
We use first-person patient insights to develop campaign strategies that are rooted in human emotion and designed to inspire action.
Services
- Broadcast, Print and Digital Production
- Concept Development
- Patient, Caregiver and HCP Material Execution
- Branding and Naming
- Message Development
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Concept Development
We create original, engaging concepts to resonate with and motivate patients to take action. We unite channels to drive a successful recruitment campaign.
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Broadcast, Print and Digital Production
Our team of executional specialists have years of experience working in global brands and consumer marketing. We craft messaging that is tested and refined for healthcare audiences.
Patient & HCP Outreach
We execute large- and small-scale, local and global recruitment campaigns. We navigate the local regulatory approval processes to develop specialized messaging strategies and execute targeted media buys that will deliver results.
Services
- Study Brand Development
- Study Toolkits
- Websites
- Social Media
- TV and Radio
- Digital
- Public Relations
- Events
- Direct Mail
- Custom Apps
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Social Media
Combined with a suite of effective digital tactics, our social media strategies connect us with patients who meet a study’s criteria and will likely be motivated to engage and participate in a study.
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TV / Radio
By leveraging our media buying expertise, we can accelerate the recruitment process with our targeted mass-market approach to deliver highly qualified patients to trial recruitment sites.
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Digital
Targeted digital tactics connect us with the high percentage of patients who search online for information about their health.
Site Engagement
We work with clinical research study sites to accelerate enrollment and meet recruitment goals through a mix of tactical planning, hands-on coaching and data-driven tools.
Services
- HCP Referral Management
- Health System and IDN Network Management
- Diagnosis Data Procurement and Analysis
- Site-specific Recruitment Planning and Engagement
- Referral Pull-through
- Community Engagement and Local Advocacy Networking
- Site Motivation and Retention
- Patient Transportation
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HCP Referral Management
We build and maintain trusted relationships with global health care professionals through face-to-face interactions to enroll qualified patients.
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Site Motivation and Retention
Well-executed chart reviews provide verified, readily accessible information for study sites to increase the quality of patient leads and plan for future studies. This helps increase recruitment rates while keeping sites motivated to continue their best recruitment efforts.
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Patient Transportation
Lack of transportation is frequently cited as a barrier to recruiting and retaining patients in clinical trials. We're proud to be the first patient recruitment provider to partner with a rideshare company to break this barrier. Through our partnership with Lyft, easy-to-schedule patient transportation to and from appointments is available at no cost to the patient.
Learn more“Patients are often unaware of research opportunities taking place at their physician's practice. Our team helps raise awareness with the staff about what types of patients fit the criteria. It's a way to help support a physician practice by keeping a sponsor's study top-of-mind.”
Nariman Nasser, Vice President, Site Engagement
Performance Metrics
We employ the ContinuVue™ platform to inform and evaluate recruitment strategies, enabling study managers to connect with patients and effectively optimize their campaigns.
Services
- ContinuVue™ Platform Pre-Screening
- Patient Retention Tools Metrics
- Reporting Referral Tracking
- Real-Time Data Analytics
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ContinuVue™ Platform
Our cloud-based Continuum Clinical platform highlights trends, learnings and successes to provide complex enrollment data for sponsors to derive actionable insights and study coordinators to maximize recruitment efforts.
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Referral Tracking
Our data and analytical expertise comes from our proprietary reporting platform, which guides recruitment planning and ensures transparency across teams while also gathering real- time data and insights, so you can maximize spending for measurable results.
We’re ready to help you create your own success story.
With Continuum Clinical, our highly trained team will help you make a profound and measurable difference.